Market.ErinRoseSellsRealEstate.com
I’m developing a market-information experience inside my real-estate business: a place to begin understanding the picture before deciding whether to make a move or work with me.
Developing product or program · Explore or discuss
At a glance
- Who it helps: People researching their local real-estate market
- The problem: Property data is only useful when someone can connect it to the decision they are considering.
- My role: Real-estate business owner and market-experience designer.
- Explore market information before deciding whether to move
- Begin with a public entry point within my real-estate business
- Develop the account journey that can lead into working with me
A decision behind the work
- The challenge
- People have market questions before they are ready to hire a broker.
- The choice I made
- Create an information-led starting point within my primary real-estate business.
- The evidence
- The public Market entry point and the account-to-client journey I’m developing.
The story
Someone can be curious about the market long before they are ready to make a move. They might want to understand the place they live, explore a possibility, or work out what questions to ask. My market-information project is intended to give that curiosity a useful starting point within my real-estate business.
I’m developing a personal market-data and property-dashboard experience at Market.ErinRoseSellsRealEstate.com. The intended journey is for someone to begin with information relevant to them, then choose whether to talk with me. If we work together, ClearlyDesk could support the next part of the client experience. The public site exists, but the complete private account journey and all of its information still need further work.
I care about how information is explained as much as how much of it is available. A number needs a source, a date, and enough context for someone to understand what it can tell them. That is the standard I’m trying to build toward. I want this project to make a real conversation easier to begin, with a person who feels better prepared to have it.
What I’m creating
A personal market-data account within my real-estate business, with a path into working with me and ClearlyDesk.
Part of Erin Rose Sells Real Estate.